Category Archives: Marketing

How To Create A High-Impact Launch Strategy For Your Book Or Product

Posted on June 2, 2009 by James

Yesterday I spoke with Wendy Dashwood-Quick, a qualified coach and soon-to-be published author, about her experience using a diverse range of tools and strategies to promote her coaching business.

wendy-dashwood-quick

Wendy has successfully used a variety of methods to help build trust and rapport with potential clients, as well as to firmly establish her expertise as a coach in the areas of career change, time management and self-confidence.

During the call Wendy talks about her strategy of using free reports and ebooks to give away in return for building a list of names and email addresses of potential coaching clients.

This has led to her current project, the launch of her first ever published book, called “Discover Yourself On The Yellow Brick Road – 7 Core Principles of Career Success”.

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How To Use A Blog To Build Your Business – At The Coaches Superconference

Posted on April 29, 2009 by James

On Sunday I had the opportunity to talk to a group of about 40 Coaches at the Coaching and Consultants Superconference in London.

Although it was the first time I’d spoken in public to such a group, the subject of my presentation was one that has long been dear to my heart. That is… helping coaches and small business owners (or ‘solopreneurs’ as they say stateside) to create websites that are simple-to-use, yet immensely powerful business marketing machines.

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6 Reasons Why Successful Coaches or Therapists Should Have Their Own Websites

Posted on January 12, 2009 by James

If you’re a coach or therapist with an already established, successful business, then you’ve probably already asked yourself this question whenever you hear the word ‘website’.

Leigh Peele's avidityfitness.net blog

Let’s face it, if you’ve already got more clients or patients than you have time for, what possible reason could there be for adding more work and expense to your already busy schedule?

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Posted in Blogging, Marketing, Strategy, Websites | Tagged , , , , , , | 1 Comment

5 Tips for using video to market your online business

Posted on December 20, 2008 by James

If 2008 has really been the year of the enormous rise in the use of social media and especially Twitter, then following close behind is the explosion of people using online video on their blogs and websites.

A quick search on Google reveals that in July 2008 “142 million, or 75%, of internet users watched online videos in July. The average number of videos watched per viewer is 80.”

In 2009, online advertising is set to overtake advertising spent on TV for the first time ever. One possible factor influencing this shift in advertising spend is that online video viewers are more active and engaged in their viewing compared to those watching television more ‘passively’.

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Posted in Marketing, video | Tagged , , , , , , , | 4 Comments

How To Start Using The Internet To Build Your Business – Start An Email List Today

Posted on December 6, 2008 by James

Start capturing contact email addresses Once you have a basic brochure website in place, even an embryonic one with just a few pages of content about yourself and your services, then the next step is to start building a list … Continue reading →

Posted in List Building, Marketing, Strategy | Tagged , , , | 1 Comment