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5 Tips for using video to market your online business

If 2008 has really been the year of the enormous rise in the use of social media and especially Twitter, then following close behind is the explosion of people using online video on their blogs and websites.

A quick search on Google reveals that in July 2008 “142 million, or 75%, of internet users watched online videos in July. The average number of videos watched per viewer is 80.”

In 2009, online advertising is set to overtake advertising spent on TV for the first time ever. One possible factor influencing this shift in advertising spend is that online video viewers are more active and engaged in their viewing compared to those watching television more ‘passively’.

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